Clik here to view.
Beyond the text: the societal impact of Mobile Marketing
“Welcome to the MLOVE ConFestival – a mixture between TED conference and the Burning Man.” “The positive future of society depends on the balance between humanity, technology and commerce.” The...
View ArticleClik here to view.
Creating a Competitive Advantage through Performance Marketing
It would be great if marketers had a giant pause button they could press in order to contemplate the dramatic behavioral shifts that have occurred with their customers, along with the constant...
View ArticleNew mobile tactics for reaching holiday shoppers
As we say goodbye to summer and welcome fall with open arms, it could only mean one thing – the holiday season is right around the corner! It’s that time when marketers and retailers may be looking for...
View ArticleClik here to view.
Making the most of mobile in B2B
With so much attention focused on mobile opportunities in the consumer space, Julie Renwick, Executive Director of Mobile, OgilvyOne Worldwide, is instead shining a light on mobile opportunities for...
View ArticleClik here to view.
How to Create Meaningful, Impactful Mobile Platforms
This article originally appeared on OgilvyDO.com In developed markets, there is a strong emphasis on the technology aspect of future solutions. It seems that often times technology dictates the...
View ArticleClik here to view.
Key Trends of Digital Marketing
This is an excerpt. To read the full article visit MediaUpdate.co.za Digital media spend will eclipse all traditional media Growth in digital media spend in South Africa will continue to be driven by...
View ArticleClik here to view.
How Mobile Trends Impact Marketers
This article originally appeared on OgilvyDO.com As the Vice President of User Experience and Executive Creative Director of Bottle Rocket, I’m deeply invested and interested in the trends happening...
View ArticleClik here to view.
The Best Music Marketing of 2015
What Brands Can Learn from Top Music Marketers, from Adele to Drake This is an excerpt. The full article originally appeared on AdAge.com Here are my picks for the best music marketers of 2015, and...
View ArticleClik here to view.
The Dollars And Sense Of Mobile Connectivity
Rethink Marketing Engagement There’s little doubt that mobile technology can be a force for good — and no doubt whatsoever that it is an economic force. The explosive growth of mobile connectivity...
View ArticleClik here to view.
Insights From Mobile World Congress 2016
The 2016 edition of Mobile World Congress has come and gone, and the future of mobile has never been more intriguing. The product launches, major announcements, and speeches from MWC 2016 have...
View ArticleClik here to view.
The Current State of Mobile
“Take Giant Leaps” was the theme of the 2016 Bottle Rocket Mobile Summit in Dallas. With speakers from all disciplines and industries offering their take on the current state of the mobile space, what...
View ArticleClik here to view.
Marketing in the age of disruptors
Key insights from “Connect. The Ogilvy Telco Conference.” Launched in 2001, the Ogilvy Telco Taskforce connects over 500 Ogilvy staff members working for over 90 telco clients in 50 countries around...
View ArticleClik here to view.
What Instant Apps Means For Marketers
With the Google I/O 2016 announcement of “instant apps” using just a simple text or email link to open a specific part of an app (or module as Google describes it) without installing the entire app...
View ArticleClik here to view.
Vertical Video: A social media game changer
Facebook has started to quietly roll-out vertical videos in News Feed on its mobile app. Embracing Snapchat, Instagram and Twitter, Facebook has decided to follow the trend and this time, it will be a...
View ArticleClik here to view.
Why bots are like email – but better
Bots are suddenly getting a lot of attention, with the Microsoft CEO saying that they are the new apps. Mostly that’s because Facebook’s made it easier to build bots. And at the same time machine...
View Article
